Most of us have a busines card - we go into meetings and hand them out and when we’re getting near to the end of the standard 250 we email the printer and order another 250. Simple.
But have you ever thought of having more than one business card? Have you ever thought that it might be a good idea to have a business card for each of the different situations you find yourself in?
It needn’t be an expensive idea. With the advent of digital printing it’s an economic proposition to have 2 or 3 different business cards - each one aimed at a specific prospect or market.
If you’re talking to somebody about your expertise in building websites then the card could mention “website design” along with important relating areas of what you offer, for example search engine optimisation. It would be geared precisely to what your prospect is discussing with you.
If you sell to government departments your card could carry a phrase that indicates you are familiar with the processes that this involves. Each of your different cards would carry the correct contact details but carry a strapline tailored to the person to whom you’re giving it.
Next time you’re about to order another 250 business cards, stop and think. Could you be making better use of the humble business card? It may well be worth personalising it for the customer or product segment you are dealing with.
